Simply put, Viral Marketing is when your existing website visitors, customers, or subscribers refer you to others. In other words you give something away for free and allow people to pass it on to others. For example, your contacts know about you and your site and they pass that information on to someone else.

When brainstorming for viral marketing ideas a good route to go is to solve a problem for current or future customers. One benefit of creating something that solves a problem is people will be more likely to spread it to friends, family and colleagues. They will also bookmark the resource or tool.

Look at how successful hotmail’s viral marketing campaign has been with the simple inclusion “Get Your FREE hotmail account at http:www//hotmail.com”. Today they  boast over 280M users!

Submitting articles you have written to places like ezinearticles.com, associatedcontent.com etc., is one of the quickest and easiest ways to get instant FREE publicity to your website and is also an excellent way to get links back to your site without linking back.

E-books, another great viral marketing tool, can be targeted to any audience simply by choosing the right topic of the e-book for that particular market. Let’s say you write an e-book that was focused on “How to Make Your Own Dog Food” and give it away from free, the number of people that would eagerly accept this information could be phenomenal!

Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like a great idea, yet ultimately be faced with disappointing results.  It is therefore critical to do some needs analysis using tools like wordtracker.com or keyworddiscovery.com.

If you go to 123greetings.com, birthdayalarm.com or some other free greeting card service and send a card, your friend does not get the card in their email box. Instead they get an email message with a URL where they can go pick up their eCard. When they collect their card they might even bookmark the website and send out an eCard or two themselves. I use 123greetings.com every now and then to send birthday wishes to friends and I am sure they have caught on to the idea as well.

See how viral marketing is taking effect here as well?

A final point to consider is that calling something ‘viral’ is a catchier way of calling it word-of-mouth worthy. Creating word-of-mouth worthy content won’t bore your readers because what’s worth talking about is, in most cases, high quality.

Here are a few useful viral marketing ideas:

  1. Brainstorm your viral ideasTest each idea on Digg/StumbleUpon/Google Ads
  2. Improve and offer your winning campaign
  3. Set up a forum or other bulletin board if possible
  4. Set up a reciprocal links directory on your site.
  5. Buy resellers rights to an ebook or software
  6. Allow people to give away your software for free
  7. Write an ebook and use it to ‘upsell’. (Upselling is a sales technique where attempts are made to influence a purchase of a more expensive item, upgrade to a paid service or other add-ons)
  8. Starting your own viral marketing campaign with some help from bebiz

For me, the best place to start an online business is to identify a niche market. Once you think you have found that niche market, half the puzzle is solved. The next important step is to ensure that there aren’t too many products and services that address that market’s need.

For example, there might be tons of software solutions available on the market geared towards a particular problem that your target market is experiencing. With all that overwhelming flood of info, it might be next to impossible to find out how best to use those software products. In such a scenario, it would be ideal to create a “how-to” guide that takes your customer by the hand and show them exactly how those software solutions work. See the sense?

Here are some critical factors to consider:

1). Look at the general price of other products/services in your area of interest. This gives you a very good idea of how price perceptive your potential market is.

2).What is the demography of your potential customers? What income level do they represent? Is there any gender bias? Where do they rank in the academic strata? Where do they live? These are relevant questions that will help you to arrive at important conclusions as to how lucrative that market will be and how to structure your message to that audience.

3). Most significantly, what motivates them to buy? An online or telephone survey or even discussion boards are good media to turn to for this fact-finding. Understand their motivation and you’ll be able to tickle their fancy!

Once this groundwork is done, then you will want to ensure that you employ the right business model for your optimum success. Some examples would include:

  • The sales model: You position yourself as an online merchant and every sale turns a profit. Pretty straightforward.
  • The subscription model: If you are an expert in your field with specialty knowledge and rare, desirable and useful info, this model is excellent for your internet launch. A paid subscription is ideal in this respect.
  • The “click’ and mortar model where you combine an offline business with an online presence and increase exposure while expanding your market.
  • Finally, the vertical portal or “vortal” (for short) model: Just think of Yahoo! And MSN and you get the picture. One entry (their front /home page) leading you to a gamut of information such as news, weather, stocks etc.

In closing, Google Adwords PPC (pay-per-click) is a great place to test and fine-tune your strategy. What is great about Google is that they virtually put you in the driver’s seat and give you the directions to reach your destination.

You have the option to run more that one campaigns concurrently, thus allowing you the flexibility to test more than one headlines and texts to see which draws more traffic. To get started only costs $5 and bids start as little as 1 cent per click. You have full control over your budget!

 

I wish you success!

Michael

The internet has become such a buzz word in our modern day world to the extent
that even the unborn seem to in a hurry to get here to know what this craze is all
about. All nations and tongue, from whatever creed or ethnicity, have at one time
or another used the word internet or heard it somewhere or seen it in some
writing. This certainly must have many of us wondering who created the internet.
But did the guys who created the internet even had the foggiest idea that it would become such a global phenomenon? I think not.

Today the Internet World Stats reports that there are currently 1,114,274,426 internet
users online! Isn’t that emazing? Every continent on the planet is part of this
global community with Asia taking the biggest chunk of the internet pie, devouring
a whopping 36%, followed by Europe gobbling up 29% while North America sinks its teeth in 21% of the whole. Latin America, Africa, Oceana/Austrilia and the Middle East
grapple for the remaining 14%.

Nowadays, even the seniors want a piece of the action

Take for example this 60 year old grandmother Barbara Jennings of Decorate-
Redecorate.com. Barbara has decided to turn her hobby into a profitable internet experience and through her vision she is making over $8,000 per month and was even featured in Orange Coast Magazine (June, 2005). You can learn about other like-minded
people at this link

Young people are every where on the internet. From Myspace to Ryze, Flickr to Hi5,
the internet has drawn the world together and made it a much smaller space. But like
Barbara, a younfg inner city kid by the name Jermaine Griggs has also decided to use
the internet to turn his passion into an income stream. A pianist extraordinaire, Jermaine turned his penchant into a successful $800,000 a year business teaching ordinary
people how to play the piano by ear in record time. I bet the people who created the
internet didn’t see this coming.

“Ok, interesting stuff, but you sill haven’t told me who created the internet” I saw that one coming (I was reading your mind, right? :) )

Well, let’s get the puss out of the bag, shall we?

In a BBC News interview dated Friday, March 4, 2005, captioned, “Getting The Net Off The Ground”, Dr. Robert Khan, co-inventor of this mind boggling phenomenon, the internet, told the BBC, “The work that we did was principally on designing what a network would look like…but it turned out that an agency of the US government, the Defence Advance Research Projects Agency, known as Darpa (it was known as Arpa back then) actually had plans to build a computer network in the country.”

Vint Cerf, the next key developer, was also featured in another BBC Click Online interview dubbed “Towards an internet in space”, dated Sunday, September 19, 2004, said in his interview with the BBC, “My job was to write software for the computers that we ultimately started putting on the Arpanet in late 1969.” Cerf, together with Khan, developed the communications protocol, TCP (Transmission Control Protocol)/IP (Internet Protocol), in 1974.

The internet concept was developed starting in 1964, and the first messages passed were between UCLA (University of California, Los Angeles) and the Stanford Research Institute in 1969. The government along with universities developed the internet as a way for scientists to share ideas and as a means to share information on defense research between involved universities and defense research facilities. It became
free-for-all for commercial use in the 1990’s.

Given the complexity of the project, though, it is hard or any one person to take credit for the interenet engineering.

It is importnat to note however, that as the technology evolved, it was , Sir Timothy John “Tim” Berners-Lee who later revolutionized the World Wide Web. You can get more info from Wikipedia. Berners-Lee is director of the World Wide Web Consortium.

I think this should give you a fair appreciation of who created the internet although,
as said earlier, there were different contributors at various points in its evolution, but the key players are the ones highlighted above.

Personally, I am very excited that the internet is free to all as this opens a flood-gate of opportunities never thought possible before those geniuses who created the internet came about with this huge global dynamo!

Until I share more of my thoughts with you, take care!

As you will agree, running a home based business takes some degree of dedication and commitment. There are some very critical “know-hows” that you must get the hang of as soon as your’e in business online. Anything from as simple as running an email campaign to as complex as getting the top ten ranking on Google search engine takes into focus some vital insight to avoid becoming the next internet marketing casualty. If you can as much as turn on your computer and check your email, then y o u a r e in business.

But did you know that using organic and paid search engine e in business marketing can explode your web site traffic overnight!Literally!

First, let’s familiarize ourselves with a few frequently used terms used by webmasters.

The two often repeated terms around the SEO circles are “first-time visitors and “repeat visitors”. Fairly self-explanatory, right?

Ok, now, believe it or not, according to Search Engine Journal (a web site that focuses on Search Engine News on SEO & Search Marketing) after checking our email, searching the World Wide Web is the next reason we come online! Mmmm, interesting fact.

People come online for all sorts of reasons. For example, according to Pew Internet & American Life Project, “60 million Americans say that the internet helped them make big decisions or negotiate their way through major episodes in their lives.” They also say that 73% of adult Americans are either shopping, pursuing hobbies or engaging in personal interest online.

According to Internet World Stats, the worldwide internet community has reached a staggering 1 billion users! Whew! that looks like the whole Indian population.

Here’s a breakout:

  • Asia 400 Million (36%)
  • Europe 300 Million (28%)
  • North America 200 Million (21%)
  • Latin America/Caribbean 100 Million (9%)
  • Africa accounts for 30 Million (3%)
  • Middle East 20 Million (2%)
  • Oceania/Australia 18 Million (1.8%)

With that kind of statistics above, are you now seeing what your bank account would look like if your were sitting right at the top 10 search results to meet these internet users with some solution to their problem? I think you got the picture now.

Ok, let us now see which major search engines are commonly used by our 1 billion users. Google is by far the search authority. In fact, these days Google has become the search mecca on the internet as everybody likes to ‘google’ their way to finding answers on the online. Yahoo! boasts second place followed of course by MSN with its new search page. The long and short is that Google out-class both competitors by leaps and bounds.

So how do I go about getting a traffic jam at my web site?

Well, this is where you have to prepare for some dedication and commitment I mentioned earlier in my preamble. Don’t panic here; if you can follow simple instructions and carry them out well, you are on track. A great place to begin this exciting adventure is by using Wordtracker to do great keyword research. Keywords are basically the words you would type into the Google search engine to find for instance, “great caribbean packages” where that exact phrase is your keyword to find just that, “great vacation packages”. Pretty simple, right? I love this amazing tool. It’s more that just merely a wordtracker. it’s a powerful research tool.

BUT, bear in mind that millions of websites are online fiercely competing for top spots using, as mentioned earlier, organic and paid search engin e in business marketing optimization, which means that you would have to find the most competitive keyword/s in your niche area to launch an all out attack and land your web site among the top 10 rankings.

There are three main strategies for competing consistently at the top 10 position.

They include:

1) Placing your best keywords at strategic positions on your web page. Hint: your web site address is a great place to start and putting <h1></h> around your title is will bribe the “spider” to take a closer look at your keword.

2) Giving the search engine ‘crawlers’ or ’spiders’ one of their favourite meals to come hunt you down. By this I am referring to something as simple and yet effective as adding your web site to relevant directories such as dmoz.org for example.

3) Building an empire of relevant inbound links (links pointing from other sites back to your site) is a smart way to go. Think about writing content rich articles for your audience as one great way to do this. Articlemarketer.com, ideamarketers.com are greet places to publish articles, among many others of course.

Pay-per-click or Sponsored search engines optimization can significantly enhance your internet success, but, if used foolishly, they can dry up your bank account! No kidding, pay-per-click campaigns can either leave you whistling all the way to the bank or making an appointment with your mortgagor to consider refinancing your loan! Ok,
that’s taking it a bit too far but there are dos and don’ts critical to your success.

Like anything else, you have to first determine a budget. Would you jump in your car/truck, drive to the supermarket, grab the biggest trolley, pack it navel high without first ensuring that you have enough funds to pay for the goods. So, how do you determine your pay-per-click budget? Not that difficult at all. A nice place to strt testing your ad with a mini budget is http://kanoodle.com.

I won’t bother to burden you with that ‘next big thing’ here and now. Instead, I will give you some time to digest the foregoing and continue from here another time. In the meantime, take it from the expert, your can surviv e in business if you make up your mind to hang in there and copy the exact strategies the online gurus have used to
capitalize on the E in business.

(Oh by E I mean extras of course!)

(Please feel free to use this article leaving the biography and byline as is in your ezines, email campaigns etc,. Please put yourself ‘in the other man’s shoes’ and observe Copright © protocols)

Michael Roache is an ordinary guy committed to home based business success and currently helping ordinary people to get their internet based home business from ground zero using a 100% tested and proven system that pulls traffic in the thousands daily. To get more cutting edge info on how you can start attracting swarms of free traffic hits click here

#end

You know, I was surprised recently to discover that the blogosphere was such MASSIVE online community. I was fascinated to find out that 57 million American adults, or 39% of the online population, are active blog readers, according to Pew Internet. Now look at what Edelman found out about their reading pattern:

A staggering 27% or 15 million of American readers read blogs at least once per week, compared with 74% of Japanese readers, 43% in South Korea, 23% in the UK and 22% in France. Then I turned to Internet World Stat for a helping hand to determine how many persons these percentages reflect and came up with a mind boggling 110 million blog readers per week!

That’s huge!

I get pretty excited when looking at survey data like these because it’s like navigating the globe in minutes via something like Google Earth.

As I scrutinized the Pew survey more carefully, I noticed that the number one reason why 76% of bloggers blogged was to share their life experiences. But while this is so,
only 7% blog to make money online while 28% blog to entertain their readers and this I find a bit disturbing. Why? Because according to Jupiter Research/Ipsos-Insight
Entertainment and Media, there is an enormous appetite for content by video-on-demand users.

Here’s what their stats reveal. 39% of VoD (Video-on-Demand) users said they were interested in watching video online, to which 28% of movie-goers and 26% of in-store video renters agreed. Let’s do a close analysis of these data. As I said in previous paragraph, only 28% of bloggers present entertainment content and 7% blog to make money, making the total 35%, right?

Ok, now when we add the percentages of those who are interested to watch online video, we get 93% and if my basic business knowledge is right, that means demand exceeds supply and that for me spells opportunity.

Battlestar Gallactica Blog, authored by George Christodoulou, provides a cool TV guide for his readership seeking to access TV episodes in a structured and funny manner. Battlestar Gallactica seems to be the favourite of many.

No kidding, bloggers spend a lot of money online too. You’ll be surprised to know that of the 17,159 blog readers surveyed by Blogads, 50% spend more than $50 on
ebooks; 67% clicked on a blog ad; 47% spent more than $500 online for plane tickets; 50% have contributed more than $50 to a cause or candidate online and 22.3%
indicated that they purchased a product or service.

My final thoughts on the subject is that the blogosphere is a minefield with the potential to impact the entertainment, political, journalistic and business landscapes after only coming into mainstream a couple years ago. It is pretty
young as well in terms of the age of bloggers as 54% are under 30 years (Pew) and the statistical parity between men and women is 54/46% respectively.

These bloggers are high income earners too, because according to Blogads, 40% have an annual household income of $90,000 or higher, while 75% earn over $45,000, and as I said earlier, 47% of bloggers spend over $500.

I’m sure that looking at the above stats, especially the aspect that shows just how willing bloggers and blog readers are to spend money online, you might be asking how you could capitalize on this enormous opportunity.

I would recommend that you take a close look at Blogging For Dollars put together by Derek Gehl and the Internet Market Center. The easy-to-follow guide will show you just how you can get free traffic hits and generate lots of traffic using your blog.

…I’m just curious: Have you launched your blog yet? If not, you will be excited to start one after you’ve read below.

2005 could be dubbed the “blog year” as thousands of blogs
sprung up all over the internet. Check Technorati. They are now tracking some 57.4 million blogs. That’s 64% more than the numbers at November 2005!

Now what is this blog all about? Well, Blogs (short for “weblogs”) are a simple way for anyone to post fresh content in an easy-to-read webite format with the newest information always on top.

(Blogs are also referred to as Web2.0 in some circles.)

Blogs are very easy to set up and maintain.
You can even post via e-mail to some blogs in pretty much
the same way to would send an ordinary email, using a blog email address. Some folks go on a posting blitz daily because of the ease and simplicity of blogging.

Did you know that ordinary online businesses are blogging their way to internet success?

Yeah! search engine spiders love crawling through blogs
given their “freshness” and this boosts your search engine ranking, increase your traffic, and improve your credibility — what’s the sum total f all of this? You guessed it…more sales of course!

With a well-written blog, it’s easy to establish yourself and if you blog about a specific subject, like your industry or hobby, people interested in that topic will visit your blog and read it often.

What you just read in the above paragraph is what is called
social networking ultimately leading to more customers. Visitors will, without obligation, link to your web site overtime as you gain more popularity.

A word of caution though: It takes time to build trust. People must feel” you as a real person through your writing and this can take a little while. No need to worry howeever. Here are a few tips to sort of “fast track” your progress:

When writing your blog make your info “sticky” and of good quality. By “sticky” I mean writing in such a way that your reader keeps coming back for more.

Try to keep material original. They get more attention than links to news and other blogs. Remember, you want to connect to your audience and build trust.

Now this can be a bit challenging but keeping content up-to-date and topical is important. Let’s say you have a seminar coming up in your area on Forex trading in December and you wish to invite your readers.

Posting this info to your blog would be best at least a week before the event. Why? because it gives search engines ample time to crawl your blog so that folks will see your invitation ahead of time and not days after the event has passed.

Ok, lt’s see…we could leave it here for now.

However, before I run, I’d like to encourage you to make sure you direct your traffic to a “lead capture page”. What is this? Simply put, a gateway page that your visitor is prompted to put in his/her name, email address and possibly telephone number. That’s how I do it.

Until I talk with you again, (in Jamaican parlance I would say
: “Until mi talk wid yu again”)

Prosper and stay in good health,

Michael

#end

Hi there,

Shhh, guess what? I have discovered a little known secret that I have to share with you

quietly. I found the private “hotspot”  where internet gurus frequent like Matt Morris, Mike Filsame, Stone Evans, Les Brown just to name a few.

Follow me and i’ll show you what millions would love to know. Just push this door open make your way in quietly, join the rest of excited guys and evesdrop as much as you like.

Let me know who you spied on

To your success,

Michael Roache,
retirein365@yahoo.com

The process of creating a dynamic website, i.e. making your web site able to handle online payments, can seem like a hike off Mount Everest for newbie. But the fact is, if for your internet based home business to be successful, you MUST offer convenient and easy ways for your customers to pay.

Credit cards (especially Visacard, Mastercard and AMEX) are presently the King Kong of the online payment world. The fact is, you could capture 85% MORE sales by taking credit cards online.

CyberSource Corp.( a company that provides businesses with services and software designed to automate the commerce transaction process in multi-sales channel environments) reports, based on recent study, that web sites providing four or more payment methods other than credit cards have a sales conversion rate that is 12% higher than those offering just one payment option in addition to credit cards.

According to Forrester Research (Nasdaq: FORR which is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.), 2005 saw more than a billion people doing more than 250 billion online searches, spending over $170 billion! Now that’s stunning.

In addition, they also predict that the percentage of U.S. households shopping online is expected to grow from 39 percent in 2005 to 48 percent in 2010, and Forrester predicts that revenues will continue to grow because online shoppers tend to have more money and driven by the convenience of being able to research and buy online at the same time, buyers are expanding their online shopping activities.

So as you can see, more people are looking for something, finding it on the Internet, and buying it than ever before, and it’s still growing…

In fact, predictions are that 2006 should see 200 million more potential customers online (2 billion by 2010!) and total Internet sales will increase another 20% or more (FTI Consulting, a group whose principal activities are to provide turnaround, restructuring , bankruptcy and related consulting services)

————————————————————

In order to build a successful online empire then, you must accept credit cards on your web site . It’s a known fact that you will lose some 15% of your potential sales if you fail to accept credit cards on your site and up to 400% in lost revenue.

Online shoppers can be the most impatient customers to handle, especially with so many millions of options on the World Wide Web It is imperative then that you make it easy for visitors to your web site to buy your products.

Internet users expect immediate access to information, goods, or services and do not have the time to be fumbling around on a website that does not match their speed.

Setting up your own online credit card portal will also…

* Give your business a sense of credibility,

* Allow impulse buying spinoffs

* Give your customers a sense of convenience security doing business with you.

* Online orders increase ROI (return on investment) because they nullify the cost of using toll free numbers and live operators, and plastic buyers are less concerned about price than cash buyers — which means you can raise your prices and lose almost no business!

* The hands-free advantage of credit card acceptance gives you the opportunity to work ON your business instead of IN your business.

* Provide you with a fully-automated payment and tracking system.

But before you can start taking credit cards at your web site, there are two important things you’ll have to do:

1. Establish a secure server to process credit card transactions, and 2. Set up a merchant account.

But now you scream, “How on earth do i do this?”

Don’t panic, keep reading.

============================================

1) HOW ONLINE ORDERING VIA A SECURE SERVER WORKS

Online shoppers need to feel that sense of security when giving out their personal, confidential details over the internet. It becomes important then that your payment portal runs through a secure server that protects your customers’ confidential information and gives them the confidence to buy from you over the Internet.

A secure server is simply a computer server that can transmits confidential information such as credit card numbers without the risk of someone intercepting the transmission and “stealing” the information. This then, allows your customers to buy from you without worrying about fraud.

N.B. Without a secure server, few people will buy from you.

The data is kept secure through encryption, which only the oldest web browsers don’t support. Encryption is a process that converts plaintext into ciphertext (secret code) in order to prevent anyone except the intended recipient from reading that data. There are many types of data encryption, and they are the basis of network security. Common types include Data Encryption Standard and public-key encryption.

You should ensure that you get a fully automated package. Example, CardServiceInt’l, which will not only allow you to accept credit cards on your web site, but makes it possible for you to sell more than one products.

Next you need a shopping cart software which allows your customers to pick and place the items of choice in their virtual “shopping carts”, just as they would at their favourite supermarket.

Before checking out, they can confirm what’s in their shopping carts, make changes if necessary, and pay for their merchandise. Note though that if you only have one or two items on your website, you may not need a shopping cart as there would be a direct order page.

The shopping cart software, however, would still be running in the background, as its funtion is to tally the order and communicate with the Gateway, which is the software that processes your customers’ credit cards instantly when they complete the order form. It gets their cards approved, transfers the money into your bank account, and sends email confirmations to both you and your customers.

PayPal is another well established trans-border payment option, supporting payments in US Dollars, Canadian Dollars, Euros, Pounds Sterling, and Japanese Yen, making international sales easier than ever. There are trailer loads of other benefits for you in addition to reaching an already established network of over 64 million accounts in 45 countries.

The set-up process is fast, and you can get started in a jiffy and their charges range between 1.9% to 2.9% of the transaction plus 30 cents per order, depending on your company’s sales volume.

N.B. Multiple Currency Transactions Exchange rate includes a 2.5% fee.

There is a word of caution though when thinking of using Paypal. According to PayPal accepting their ToS (Terms of Service) in effect means you waive your rights to credit card consumer protection laws if you want to use their service, and that you may not issue a chargeback for unauthorized use of your credit card and PayPal account, or if you do, then they have the right to limit your account.

They can be somewhat controlling as it relates to seller/vendor issues, such as arbitrarily freezing your account indefinately. So, be careful when using their services. Having said that though, they still remain an increasingly popular way to take payments online.

So, if you have not yet gotten your online payment system set-up, there you have it.

Pretty cool stuff, ain’t it?

Well, please let me know if you have been benefited in anyway.

—————————————————————————————————————————————–

Michael is an ordinary guy, just like you, who genuinely loves people and is committed to online success. He is willing to teach others the exact tips and tweaks he uses to run his home based businesses, thus empowering them to duplicate his success. He firmly embraces the T.E.A.M philosophy and therefore network consistently. With a little patience, consistency, faith and perserverance, Michael is convinced we can all achieve our goals. You can get the full scoopof Michael’s progress by visiting one of the most widly succesful affiliate marketing program

online today!

Michael_Roache.JPG

Have faith in the LORD and let nothing come between you and your dream!
——————————————————————————————————————————

**Income opportunity, work from home, online business tips for online moms, pay per click affiliate program marketers that show you how to generate online income**.

It was just about an hour before I put this blog together that I sat with Konica, our eldest child, helping out with her math homework on calculating simple interest. Eyes watery, limbs growing visibly restless, and sleep fast advancing, she struggled with the last problem and at this point something became very obvious to me…she didn’t fully master the principles governing the accurate determination of simple interest including time period and rate of interest.

Everything around us is based on a set of principles. Your car is based on a set of mechanical and electrical principles. The bulb in your living room is designed on a set of principles. Your telephone is intricately created on some basic fundamental principles, and did I mention the needle your tailor used to hem your dress or suit? The list goes on and on.

Running a home based business is no different. There are some very critical “know-hows” that you must get the hang of before a work at home dream can come true. Anything from as simple as running an email campaign to as complex as getting the top ten ranking on Google search engine takes into focus some vital insight to avoid becoming the next internet marketing casualty.

One very effective internet marketing tool that can truly make your online mlm business take off like a rocket is knowledgeably using pay-per-click search engines. Whilst pay-per-click search engines can be the impetus to your internet success, if used foolishly, they can dry up your bank account! No kidding, pay-per-click campaigns can either leave you whistling all the way to the bank or turn your bank account into a graveyard!

Let’s take you back to my preamble which spoke to understanding the principles behind any process. Put another way, nothing in life is to be feared, it’s to be understood. Having said that, you can certainly maximize your ROI (return on investment) by building a wildly successful PPC campaign if you understand some basic principles.

Like anything else, you have to first determine a budget. Would you jump in your car/truck, drive to the supermarket, grab the biggest trolley, pack it navel high without first ensuring that you have enough funds to pay for the goods. So, how do you determine your pay-per-click budget? Not that difficult at all.You must at least know your total sales. This is very easy to calculate as you will see in the following example.

Mark sells hand crafted antique glass trinkets made in Poland. He sold 30 pieces this month making his total sales clearly 30. He then calculates his gross revenue, which would work out to be $300 if he sold one piece of ornament at $10 a piece. Mark now needs to determine his total expenses (this is very important).

So, let’s say Mark had to spend $2 per glass decoration, let’s say a glass chain in this case, then $1.50 shipping, clearly his expenses would be $3.50. Mark would be in a path to profitability because his gross revenue exceeds his total expenses.

But wait…Mark has to do one more very important thing. He must determine his unique visitors. How does he establish this? Not too hard really. He would simply need to get his server log from his web host, which is a file that details how many unique visitors (first-time visitors to his site, not repeat visitors!) visit his site, in addition to exactly where on the page his visitors landed and even how much time they spent there!

Now that we have got those basics right, it’s time to figure out the value of each visitor to your website which would speak to such things as conversation rate (unique visitors divided by total number of sales), net profit (gross revenue minus total expenses divided by total number of sales) and visitor worth (net profit per sale divided by conversion rate).

Next, you need the best keywords for your pay-per-click campaign, but how do we do this? I will save this for my next issue. Keep looking out.

Oh, just before I go, here is another cool Jamaican Tip of the Day:

Did you know that “wicked!” is a Jamaican street slang that means “very good or impressive” Ironical, isn’t it?

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Michael is an ordinary guy, just like you, who genuinely loves people and is committed to online success. He is willing to teach others the exact tips and tweaks he uses to run his home based businesses, thus empowering them to duplicate his success. He firmly embraces the T.E.A.M philosophy and therefore network consistently. With a little patience, consistency, faith and perseverance, Michael is convinced we can all achieve our goals. You can get the full scoop of Michael’s progress by visiting one of the most wildly succesful affiliate marketing partner program

online today!

Michael_Roache.JPG

Have faith in the LORD and let nothing come between you and your dream!
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Getting started online is not one of the easiest things to do, especially if you lack the requisite know-how or guidance. It’s quite like falling in love for the first time and not being able to find the right words to say. As simple as introducing yourself becomes such a maze, you wonder what you had for dinner last night. ( This article is a bit lengthy, so please bookmark this webpage to rewiew later)

But before I go any further, I feel compelled to first tell you a little about me. Let’s start with the NOTS:

* I am NOT a get-rich-quick evangelist
* I am NOT a truth-twisting specialist
* I am NOT a fly-by-night self-acclaimed internet marketing expert
* I am NOT a believer in hypes
* I am NOT above your skepticism. It’s normal and healthy

On the contrary however:

* I AM a genuine believer in people
* I AM a natural leader and motivator
* I AM a beliver in the T.E.A.M philosophy
* I AM both a realist and an optimist
* I AM about to share real home based success tips with you, which I hope will help to impact your internet marketing skills and make you wildly sucessful online.

Ok, now that we are clear and frank with each other, lets cut to the chase.

As I ws saying in my opening line, it’s not one of the easiest things to get started online, and what makes the situation even more challenging, is the fact that you have literally thousands of offers puling you in every conceivable direction, all at the same time, all having one aim…your wallet! Oh, I meant your credit card!

Quite an ordeal, isn’t it?

…staggering out of bed with eyes half opened, fighting with the little energy that isWell, it is so truly said that experience teaches wisdom, and, no kidding, I can attest to that. Sitting up before my computer night after night, until 1 a.m., 2 a.m., 3 a.m. left to stay awake so I can get the kids ready for school on time and most importantly, get me ready for work, calmly assuring myself that things will be better the next time around.

I was dead wrong! Why?

Because the next time I pushed that power button on my computer, flexed my
neck a bit (it’s a blessing I’m not wearing a neck support by now) and jumped online,
would have been the worst nightmare yet!

Before I could barely pull up my chair, someone yelled frantically from the other side of cyber space “Join my affiliate program and make six figures overnight!!!” Pl-lease, that should have been “Enter your credit card number here and I will show you how to become poor overnight!”

I have learnt my lessons the hard way. I have seen many eerie days, spent many sleepless nights, stumbled many a times, lost hard earned money chasing some fly-by-night join-and-do-nothing-and make BIG-bucks schemes, suffered ridicule from family members, you name it, but today, thank GOD, I have turned over a new page in my internet diary.

With all this experience, I believe I am rounded enough to guide you to not making the
same silly mistakes I made. (Wow! That just gives me such a feeling of joy)

Now even though they come with their pitfalls and cul-de-sacs, joining the right
Affiliate program/s, is probably the easiest and fastest ways to get started online.
This is simply a basic “no risk” agreement /partnership giving the right promote
someone else’s product, in exchange for a commission. Simply put.

You get your own affiliate link/URL like, http://www.howtomakeitonline.com/your
ID. Once you refer someone to your link and he/she makes a purchase, voila, you make
Money! You don’t have the cumbersome task of storing inventory, worrying with shipping woes, employing and paying staff, not even renting an office!

There are two types of affiliate programs on the: one-tier or two-tier. You make
money with the former by direct sales only. On the other hand, the latter allows you the flexibility to sign up “sub-affiliates”, on whose efforts you make money as well!

However, there some questions and possible actions you should ask or take before joining an affiliate program.

They should include:

1. Does the affiliate program offer you a free way to join
without buying the product or service? This option gives
you the opportunity to kind of “feel out” the program
before actually committing your hard earned cash.

2. Contact other affiliates already in the program to see if
they have had any problems. You can do this through their
discussion board (a great way to know what others are saying)
or do some research online using Google etc.

3. Is the product or service related to your target audience?
For example, if you have a passion for gardening, look out for
Affiliate programs in this area.

4. Can they notify you by e-mail when a sale is made? Critical
factor. You need to see if your efforts are paying off.

5. Do they offer backend products so you can get repeat sales
from the same person? This is a very effective method. For eg. You are
buying a book at Amazon.com and during the process you see some-
thing like, “People who buy The Purpose Driven Life also bought
God Came Near” or something like that.

6. How often will you receive a commission check? AND, how much sale
you will have to make before receiving your check. I am yet to collect
$70 from a home based self-claimed millionaire who painted a dazzling picture
of promptness and guarantee.

7. Do you get credited for a sale if people come back in a month
and then make a purchase? Of course, people here speaks to your
or your sub-affiliate’s personal referral.

8. Can you get around-the-clock help online or offline?

9. Do you get a large percentage of each sale as commission? How
unreasonable it would be for your affiliate program to give you only
$5 on a $97 sale! After all, you had to work hard to make that sale.

10. Do they provide you with proven sales material? (links,
banners, classified ads, sales letters etc)

11. Will they give you the leeway to create promotional ads.
It would be pointless if you are unable to creatively promote
the program to maximize your earnings.

12. Do they offer you access to an online sales stats page?

13. Do they use a reputable system to track your sales?

14. Does the affiliate program pay commission for sales of
people who sign up under you? This is the two-tiered approach
referred to above.

15. Can they offer customers a lot of different ordering
options, so in return you won’t lose sales. What if I came
to your affiliate website looking for how-to tips on skiing
but you only offer skiing gears? See the logics?

16. Will they keep in contact with you on a regular basis by
e-mail?

I would also suggest that you “cloak” your affiliate ID if you
don’t already have your own website yet (for more info on how to obtain
your own website at zero cost, visit http://www.retirein365.net).

Here’s a link providing you with FREE resources, including a tool to cloak
your affiliate ID, http://www.addme.com/tools.htm

In closing, be patient when starting your online journey. Anxiety is the your
greatest enemy with frustration on the other side as its alibi. It takes time to
achieve success online and one must always be mindful of the pitfalls and
“cyber pockets”.

If you are prepared to walk the walk and talk the talk of the successful,
your online future is bright.

Before I run off here’s another Tip Of The Day for you on Jamaican creole (Patois):

In English you ask, “Where are you from?” In Jamaican patois you say, “weh yu come from?”

AND (hold on to your seats for this one!)

You say “I love to eat at KFC”, Jamaican patois goes like this, “mi love fi nyam a KFC”

Chao! Keep looking out for more very interesting articles from yours truly.